TRADE SHOW REBRANDS

Glee, who describe themselves as the international ‘festival’ for the garden, leisure and pet sector, has had a makeover with new branding revealed ahead of the 2023 event (27-29 June, NEC Birmingham).

The new-look branding rolled out this month (December 2022) they say is reflective of their new chapter. Organisers say the bright colour palette, together with icons representative of Glee’s product categories "makes for a rich visual tapestry that paints a fun and fresh picture of the show."
 
Discussing the new branding, Glee director, Matthew Mein said, “As Glee’s relevancy stretched across the international gardening sector, it became more important than ever that we created a look and feel for the show that could be easily translated. Iconography is an important component of this, as it not only speaks volumes with the use of a single image but, together, the branding can build a visual story that truly showcases the breadth of Glee’s offering and the products represented."
 
Looking ahead, the 2023 edition of Glee already has 70% of its extended floorplan reserved. Joining the line-up in June will be a new dedicated DIY sector, as well as International Sourcing.