SHARP SALES SURGE SEEN

Manufacturer Yamaha has said that the coronavirus pandemic and its knock-on effect to recreational activities have seen UK sales of junior ATVs increase by 56% already this year.

The company say they have seen sales for junior machines rise from 539 in 2019 to 839 so far in 2022. 
 
Yamaha power products manager, Dan Palmer said, “Several brands have pulled out of the junior market in recent years, but during the restrictive years of the pandemic there was a huge spike in numbers of junior ATVs selling as everyone had to stay at home or have staycations. The numbers have settled a little, but the pandemic has definitely left behind a healthier market.”

The company believe that the popularity of the junior ATVs was realised as a means of occupying young people during the lockdowns and during periods when travel was otherwise prohibited. Yamaha say junior quads remain a popular choice for children starting out in biking.

Dan Palmer suggests that, ahead of Christmas, dealer demand has hit new levels.

“Dealer stock has gone up by 23.6 percent and we are still seeing orders rise to cope with stock levels leading up to Christmas. We are also offering competitive finance packages on all junior models with 10.4% APR to help families spread the cost of an ATV,” he concludes.