A favourable review in the The Independent newspaper is the latest in a string of recent appearances in national press for Cobra.
The paper featured Cobra in its best robotic mowers review, recognising the Mowbot as the ‘best for lawn finish’ and “one of the best on test”.
The Mowbot was also named in Modern Garden magazine as the best value, praising it for its range of cutting heights and streamlined, stylish design, describing it as “a winner with design lovers”.
Cobra mowers have received further coverage, in particular the MX3440V, which was featured in ‘best buy cordless mower’ articles in BBC Gardeners’ World and Your Home, as well as being highly recommended in the 2023 Expert Reviews Garden Awards, praising its value and stating it “punches well above its weight”.
Both t3 and the Evening Standard have included the brand too. With t3 endorsing the MX534SPH as the ‘best self-propelled petrol lawn mower for big lawns’, and favourably reviewing the M40SPC, with product specialist, Derek Adams, writing, “The great thing about Cobra gear is that it’s British so spares are easy to come by, and that can be a major consideration when opting for a petrol-powered garden machine.”
Various journalists at the Evening Standard have reviewed Cobra mowers too, with the GTRM38P, HM381 and M41C all being featured. Journalist Stuart Pritchard tried out several lawnmowers for his piece, calling the Cobra M41C a “reassuringly red grass ground-razer that comes with a pleasingly plentiful 41cm blade”. Previously named as a Gardeners’ World ‘Best Buy’, the M41C is powered by a Cobra DG350 Series engine and is hand propelled.
The new Cobra ride on mowers, which launched earlier this year, have also proved popular with journalists and customers alike, including a double page feature in Countryside magazine, which is received by all NFU members.
Peter Chaloner, managing director of Cobra, said: “It’s always wonderful to win awards for our mowers and to see our products been reviewed and endorsed so favourably.
“As ever, we are fully committed to supporting our extensive dealer network and doing all we can as a brand to drive business opportunities for them. Our marketing initiatives like this show we are supporting them right from the ground level; liaising with journalists and sending out products to gain the credentials that these mowers truly deserve, and ultimately generating more revenue for our dealers.”
Recent Cobra media endorsements also span beyond the mower range with the Independent also recognising the HT550E hedgetrimmer; Expert Reviews praising the GTRM3024V strimmer as the “best cordless strimmer for a mid-sized garden”; and the QS2500 shredder appearing in Gardeners’ World’s ‘best shredder’ review, as well as in more than 50 regional newspapers.