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New research from gardentrader.co.uk has found that despite lockdown, consumers have been looking to purchase new equipment from their local dealership.
Garden Trader found that 80.5% of users were either extremely likely or likely to visit the independent dealer they had found through the site, in research conducted between February and May this year. These results are also reflected in the 100,000 page views the site received during lockdown.
Kate Godber, site manager for Garden Trader said, “Garden Trader has consistently shown strong traffic and lockdown has been no exception. We conducted the research to clarify what customers’ perceptions of the site were and importantly what their intentions were. We were really encouraged that people were taking advantage of the extra time at home and wanting to find their local dealership.
“For dealers, the results highlight the importance of having a presence online through the likes of Garden Trader. With 85.4% of users finding the site extremely helpful or helpful, we are confident that it’s a useful resource for consumers looking to purchase and dealers looking to sell. It is more important than ever that digital budgets are spent wisely and this research shows that Garden Trader is real value and generates footfall.”
Garden Trader is now in its fourth year and continues its success thanks to sustained support from dealers and manufacturers. The Garden Trader Forum, for dealers only, also recently launched, allowing dealers to share experiences in confidence.
Dealers not already listed on the site can set their account up, for as little as £96 +VAT per year, by clicking here.
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