NEW HOLLAND UNVEIL THEIR 'SMART FARM'

New Holland Agriculture has announced to its partnership with “Il Raccolto” farm in Bologna, Italy, to demonstrate sustainable farming practices through a circular economy model and a connected fleet environment.

The manufacturer says Il Raccolto shares the brand’s vision of environmentally and economically sustainable agriculture " . . based on innovation, agriculture 4.0 technologies, and energy independence.

With this agreement, Il Raccolto becomes the first 'New Holland Smart Farm', partnering the brand to show its developments driven by its Clean Energy Leader strategy and demonstrate the resulting advanced solutions. It will also support New Holland’s research by providing agronomic data collected through the telematics systems on the machines at work in the farm.

Carlo Lambro, New Holland Brand President, said, “Il Raccolto farm is the perfect partner for this initiative: they are a loyal New Holland customer with a large fleet of our equipment and, like us, they view sustainability as a business approach. Our partnership will enable us to offer our customers and stakeholders the full experience of successful sustainable farming with energy independence and a circular economy model. The visitors will be able to see first-hand how this can be achieved with New Holland’s equipment, where our advanced PLM and telematics solutions create an ecosystem of interconnected machines.

"The New Holland Smart Farm will be a knowledge centre where we will demonstrate our equipment, deliver training, and share our technological and agronomic know-how, with the aim of spreading sustainable farming practices.”

The manufacturer says the Il Raccolto farm will have a multi-faceted role. It will be the brand’s official demonstration farm in Italy and the base for its European Training Team. It will host events for its dealers and customers to enjoy the full experience of sustainable farming. It will also be a centre for knowledge exchange with New Holland employees, aimed at improving the customer experience through an in-depth understanding of agriculture 4.0 technologies, the circular economy model and biomethane on the farm.