NEW GARDEN MACHINERY BRAND LAUNCHES IN UK

The global brand, Fiat Professional, is launching into the UK garden machinery market, with the company claiming to have a "fresh perspective on the industry". 

In a statement, the company said that, right from the start, their intention is to do things differently, "especially for dealers".

Behind the Fiat Professional Garden business is a team who say they have over 40 years’ experience as industry dealers and engineers, operating under the name of Engineering Eden Ltd. Chief technical officer is Scott Lelliott, who many dealers will know from his years working in the industry.

Scott said, "This is a new brand on the block, built for dealers by dealers, and we're determined to do everything better for everyone we work with. We know that dealers have been short-changed by some manufacturers for far too long and we want to right those wrongs. 'The rot stops here', as our website says."

Scott continued, "This is a lean and efficient operation, driving as much profit for dealers as possible. Our market price protection strategy makes sure that dealers won’t have to compete on price, meaning that every stocking dealer will always retain excellent margins."

He confirmed that they’ll only be appointing a select few dealers in the UK, spreading them geographically wide enough to protect individual trading areas.

Scott also explained, "Marketing will send customers to dealers’ doors, directing orders to the right outlet. The products will be advertised and sold on Amazon, but orders will involve the local dealer, so Amazon sales will go beyond just commission, they’ll drive customer numbers too."

Scott Lelliott can be contacted on +44 (0)7788 208 190 or at