KRAMP & JOHN DEERE EXPAND STRATEGIC PARTNERSHIP

Kramp and John Deere have announced they have expanded their strategic partnership to France, Poland, Portugal and Spain - with other European countries to follow in the next phase. 

After a successful start of the cooperation in the German market, the agreement will be formalised in 2019.

A spokesperson told Service Dealer, "We have no fixed date yet for the UK".

Deere and Kramp say they share similar values and a common purpose: to partner up with their dealers and ensure their success. This, they say, was the starting point for the partnership in Germany and they claim it has proved to be beneficial for both dealer and farmer.

In a statement, Kramp said, "The partnership made it easy for John Deere dealers in Germany to order, stock and sell parts and accessories, which complement the John Deere portfolio, via a single channel. During this next phase other European John Deere dealers will also gain access to the broad range of John Deere accessories, the Vapormatic parts and the extensive Kramp product portfolio via one unique online platform, and supported by leading edge logistics. Dealers will also be able to benefit from technical, marketing and retail expertise to increase sales via John Deere retail showrooms."

Eddie Perdok, ceo of Kramp Groep commented, “In 2017 I said that I was very proud of this next step for our company. This agreement makes me even more proud. In everything we do we aim to make the process of ordering parts from Kramp as easy as possible for our customers.

"With this agreement we can offer John Deere dealers a one-stop shopping solution for all complementary parts.” 

After Germany, the John Deere dealers in France, Poland, Portugal and Spain will be first to have access to a range of over 500.000 products from the Kramp portfolio, John Deere accessories and the Vapormatic parts via extraparts.deere.com.