"IN THE ZONE WHERE EVERYBODY WANTS TO BE"

The Groundswell 2023 exhibition took place this week on Wednesday and Thursday at Lannock Manor Farm, Hertfordshire.

Described as a 'Regenerative Agriculture Festival' organisers describe the event as providing ". . a forum for farmers, growers, or anyone interested in food production and the environment to learn about the theory and practical applications of regenerative farming systems". 

Service Dealer's owner, Duncan Murray-Clarke, attended and enthused about what he saw, saying, "It was a brilliant, buzzy event - possibly the best outdoor industry show I've ever been to. It really took me by surprise."

Duncan continued, "The show was clearly in the zone where everyone wants to be right now regarding sustainability. The organisers had truly nailed it.

"What I found most impressive was that every exhibitor there had to have a purpose, a good reason, to be allotted a space. All must align closely with the ethos of the organisers, making sure that what they are promoting ties in with the show's sustainability theme.

Duncan with Sam from Tuckwells

"In terms of machinery exhibitors who our Service Dealer readers will be familiar with, Kuhn John Deere - represented by Tuckwells - Opico and Weaving were in attendance - as well as some seed drill guys. But I'm sure in subsequent editions we'll see more manufacturers from our side of the ag industry want to get involved because this is the space where everybody wants to be right now."

Sophie, Duchess of Edinburgh on the LEAF stand

Whilst there, Duncan also caught up with a couple of dealers who have set up businesses to trade exclusively in electric utility vehicles. You can watch his chat with Matthew McAuley of Electric Wheels and Marc Monsarrat of Off-Road Electric below.

Duncan summed up his visit to Groundswell saying, "I believe this is one event that our sector will want to keep it's eye on. It was incredibly well-attended, it had a great festival vibe and it's clearly firmly on the up."