DESIGN AWARD WIN

The recently-introduced 80-120hp Plus series Steyr tractors, which marks the return of the name to the brand’s line-up, has been acknowledged by the German Design Council, which has granted the new range a prize for Excellent Product Design in the Utility Vehicles category of the German Design Awards.

The Awards are judged by an international jury of experts from across multiple design disciplines. According to the German Design Council, their remit is to seek competence in design innovation and a sharp focus on the demands of customers and the market.

With five models from 80-120hp, the new Steyr Plus series replaces the Kompakt range. In addition to giving the tractors a new look, the company says the new styling uses the louvre stripes of the grille’s centerpiece to also ensure maximum engine air flow. Black worklight bezels contrast with the white surrounds and enhance lighting, while a pointed hood edge blends sharp styling and good forward visibility.

“The CNH Design team is really proud to have seen their efforts in styling the new Steyr Plus recognised in this way,” says David Wilkie, design director at CNH.  

“It’s a fitting acknowledgement of the importance of good design in creating not only stylish equipment, but also machines that provide maximum practicality.”