DEALERS TO DEMO AT SHOW

Organisers have announced that this year's Midlands Machinery Show on 8-9 November, will feature machinery demonstrations led by several dealerships.

Russells will showcase a new flagship model in the New Holland T7 Long Wheelbase range, launched earlier this year - the T7.300 with PLM Intelligence. The dealership will also present the Horizon DSX no-till seed drill.

"For farmers looking to the future with regenerative farming, the new Horizon DSX drill may be the ideal solution,” says Bob Skinner, dealer principal at Russells’ Harby Depot. “Visitors can see a presentation in the demonstration ring about how it can help those on their regenerative farming journey.”

Chandlers Farm Equipment meanwhile, one of the largest AGCO dealers in the UK, will bring along two telehandlers from Fendt and Massey Ferguson. "We are looking forward to demonstrating the new Fendt Cargo T740 telehandler, with its unique lifting cab, which drastically improves loading visibility and safety when loading materials into a lorry or container,” says managing director, Gavin Pell.

"We'll also have the robust and underrated Massey Ferguson TH.8043 telehandler – which has a very capable 8m reach, with 4.3 tonnes lift capacity. Both machines will be put through their paces in the demo arena, handling a range of materials, with the product specialists from Fendt and MF on hand to provide commentary and further information on the products, and to answer customer questions during the displays.”

Also at the show, Sharmans Agricultural will be demonstrating the capabilities of JCB Agriculture’s telehandler and telescopic wheeled loader range, offering live commentary on the features and applications for both arable and livestock farms.

Show organiser Elizabeth Halsall said, "This year's demonstrations offer a mix of technology and machinery advancements supporting commercial farms of all sizes."