DEALER SUPPORT FOR VENTRAC AT GAME FAIR

Rupert Price and the team from Price Turfcare, with support fromFentons of Bourne and RT Machinery, say they had a superb response to their first visit as exhibitors at The Game Fair, held at Ragley Hall in Warwickshire at the end of July

With almost 120,000 visitors across the three-day event, Price Turfcare say the exposure for the Ventrac brand was outstanding. It was the busiest ever opening day in The Game Fairs 62-year history, with a three-day total of 119,378 people enjoying the return of the festival of the Great British countryside.

Commenting after the show, Rupert Price said, “This was our first time as exhibitors at The Game Fair and it was an incredible experience. Visitors to this event are a prime section of the target audience for our Ventrac all-terrain compact tractor together with its range of attachments and there was huge interest. We marketed it as the Estate Manager’s Swiss Army Knife and it certainly drew a lot of attention.

“I think it helped that we had moving demonstrations on our stand, which enabled visitors to get a glimpse of what the machine can do. We had ramps at 20 and 30 degrees where the dealer teams were able to demonstrate its unique climbing ability and also had a bit of fun when we balanced a football in the airflow of one of the leaf blower attachments, which tended to stop people in their tracks. This is a family-friendly event and it was great to see so many young children besotted with machinery, especially tractors. We had hundreds of photos taken with them sitting on our static display and we exhausted our supply of ‘Venny Ventrac’ colouring books midway through the second day.

“At this type of event you don’t expect to sell large price-ticket equipment such as ours, but it does provide the opportunity for exposure and to talk to prospective purchasers. I have to say that we have come away with some superb leads and it’s going to take quite some time to follow them up, but that’s a nice problem to have. We’ll definitely return next year.”