DEALER NETWORK DOUBLES

Farmtrac's dealer network in the UK has doubled in the last year, according to its UK distributor Reesink Agriculture.

The reason the supplier is citing for this growth is, as they put it, ". . the brand’s quality and user-friendly technology."

Service Dealer has been told that dealerships taking on the franchise in the past year include:

• Comvex Group
• Fentons of Bourne
• Off-Road Electric
• Shinners Bridge
• Gammies
• AJ Mowers
• Stag Machinery
• ABA Groundcare
• Chichester Farm Machinery
• Oakleys Groundcare

Steven Haynes, tractor sales manager for Reesink Agriculture, says, “Dealers are finding there is a growing market for great value for money tractors that focus on the core elements the customer needs, rather than being over burdened with more complicated electronic features.”

The company claim the popularity of the brand with dealers and customers has been unprecedented. Steven continued, “We knew the all-electric FT25G, which spearheads the range, would have a good launch but it’s grown exponentially over the last two years and we’ve seen demand outstrip supply.”

Expansion of the dealer network has been down to word of mouth, says Steven. “Dealers drive the success of the brand. So many tell us they’ve heard about Farmtrac from the dealer community, whether that’s with a farming, agricultural, small holding, domestic or landscaping focus. Or they’ve seen it on TV or social media. It’s driving its own success.”

Steven concluded saying, “We hear the repeated use of the words ‘quality’, ‘innovation’ and ‘reliability’ when we speak to potential, new and existing dealers and customers, and I think dealers can see that those elements combined with the backup offered by Reesink Agriculture are a winning combination.”