DEALER NETWORK DEVELOPMENT APPOINTMENT

Bombardier Recreational Products (BRP) has expanded its network development team in the UK with the appointment of off-road specialist Richard Gregg (pictured above) as network development advisor UK and Ireland for the Can-Am off-road and Sea-Doo brands.

The manufacturer says the appointment will enable them to continue to optimise its dealer programme, while growing its share of the recreational and utility markets. 

Richard has a wealth of experience in the off-road sector having spent the last four years as BRP’s district commercial manager for the UK and Ireland where he managed the Can-Am off-road dealer network in Northern England and Scotland.

Anita Gobbo, BRP regional commercial manager UK, Italy, Ireland and Spain, said, “We are prioritising the growth of our UK and Irish dealer networks and are delighted that Richard Gregg will be spearheading this expansion. Richard is well known in both the recreational and utility sectors and his knowledge and contacts will enable him to hit the ground running.

"His experience working with dealers in his previous role will also help him cherry pick the very best dealers that will be an asset to the brands they take on. His passion for BRP will provide new dealers with insights into the breadth of products available to them and the benefits their addition will bring to their businesses in the short, medium and long term.”