CUSTOMERS ENGAGE STRONGLY WITH DOY WINNERS
Past winners talk about the impact on their company
Ahead of the 2021 Service Dealer Conference and Awards, for the latest episode of his INSIDE AGRI-TURF podcast, Chris Biddle talked to two previous winners of Dealer of the Year Awards about what winning the accolade meant to the company, the staff - and most importantly the customers.
Chris Gibson (GGM) and Pete McArthur (Strathbogie) say that whilst the award meant a great deal to their staff - it was the customers who seemed to engage most in their win. Both put down the recipe for a winning dealer as good and clear communication with staff, with suppliers and with customers.
In the episode Service Dealer publisher Duncan Murray-Clarke explains the changed categories for 2021 intended to recognise outstanding performance and dealer excellence particularly during the COVID lockdowns and business restrictions.
He said that, after missing a year, the 2021 Awards were a celebration for an industry that has performed with skill and ingenuity during a difficult period. "I think the Awards this year will be very special," he says.
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