ASM APPOINTED

Yamaha has recruited Chris Embleton (pictured above) as their new area sales manager for northern England and Scotland.

Chris has joined Yamaha from golf retailer, American Golf, and will work with the brand’s dealer network to manage a portfolio of ATV, side-by-side, golf cars and other lightweight utility vehicles.

Chris said, “Joining Yamaha is a great opportunity to work with an excellent dealer network and portfolio of products. I have been an end user of recreational and utility vehicles for many years, so to join a leading brand and work throughout the north is a perfect fit for me.”
 
Chris says he has hit the ground running and is already forming relationships with new and existing dealers. He has become the main point of contact for enquiries in the north, working alongside Carl Stuart who manages the south.
 
“Carl and the Yamaha Power Products team have welcomed me with open arms and together we are looking forward to further growing our dealer network and supporting our existing dealers,” he said.