2023 SERVICE DEALER CONFERENCE

Daryl Fielding

Board Director and CEO, Daryl Fielding is best known for leading transformational global brand strategies and marketing campaigns for names such as Dove, Cadbury, Trident, and Vodafone.

Daryl was behind Dove’s Campaign for Real Beauty - arguably one of the most famous global campaigns ever, helping to write the rulebook on purpose branding.

As Director of Brand Marketing at Vodafone, she brought her experience of brands that inspire personal connections to the tech world. She shifted the mobile giant’s strategy towards people rather than phones and infrastructure. This concept of ingraining what a business does for people, rather than focusing on the products or services it provides, is at the heart of a successful company.

During her keynote, Daryl will consider the integral relationship between culture, brand, and leadership, examining the need for businesses to understand their customers and behave accordingly. Daryl will be sharing how bringing a brand to life, is as much about its people and good leadership as it is about the end product.

Delegates will discover how to make their brand stand out from the crowd – and how their people can be part of that process.

Adrian Swinscoe

With over 25 years' experience as a consultant, Best-selling author, and customer experience advisor, Adrian Swinscoe will be joining this year’s conference to share his knowledge of the customer journey.

A lover of simplicity and advocate for the value of human touch, (with a bit of tech thrown in), Adrian is passionate about helping to create, develop and grow businesses that take care of their customers in the best way possible, while creating great teams to do so.

A frequent writer, podcaster, and speaker on all things related to customer service and experience, his clients have included Sky, Apple, KFC, Costa Coffee, Kramp, and the UK Gov’s Crown Commercial Service to name but a few.

Whether putting his mind to hands-on research, consulting, coaching, or facilitating a workshop, we’re sure that Adrian’s innovative and creative approach to client challenges will give delegates plenty of inspiration to take away and look forward to hearing his insights.

Sophie Brooks

Sophie Brooks, founder and consultant at Certified B-Corp consultancy Fit for Purpose and B Leader, will be delivering our second workshop which will take a look at sustainable strategies for business growth.

Having held the role of in-house Sustainability Strategist for Microsoft UK and achieved a distinction MSc in Climate Change and Development, Sophie has strong credentials when it comes to supporting and advising businesses as they strive for sustainability.

Camilla Barnes

Assisting Sophie, in delivering the workshop will be her colleague, Camilla Barnes. Camilla, founder of B Corp consultancy, Better Business, Better World, is a communications and impact specialist with 12 years of expertise in international sustainable development and business innovation.

Passionate believers in the power of business to drive positive social and environmental change, Sophie and Camilla will lead a fascinating workshop, helping dealers to identify the actions they are already taking as well as promising to inspire new ideas and encourage delegates to take the next steps in their own sustainability journeys.

Graham Ashford

With the financial impact cited as costing upwards of £33billion per year, poor mental health can have a huge impact on a business. Guiding delegates through the important topic of mental health awareness in the workplace we will be joined by Graham Ashford, Regional support officer for the Farming Community Network.

With extensive experience in the agricultural and land-based sectors, and a solid understanding of the issues that the rural community faces, Graham will be helping to facilitate discussion on this challenging topic and providing practical advice on how you can support your team.

Michael Kavanagh

Michael is a farm manager from Shropshire who was a Soil Farmer of the Year finalist in 2020, Farmers Weekly farm Manager of the Year finalist, and CPM climate change champion 2022. His zero-till arable crops are grown with a focus on plant health and minimising synthetic inputs. Biology, manure, cover crops, and correct nutrition allow him to farm this way. He grows a diverse range of combinable crops including milling wheat, malting barley, and quinoa among others. Farming operations extend to 1700 acres on a mixture of land owned, contract farmed, and grazing licenses.

700 ewes are lambed outdoors, with all lamb sales going to a local farm shop. All lamb is fed on diverse forage grown on the farm, with no concentrates being used across the flock.

Michael's farming methods have encouraged the regeneration of his soils, with organic matter increasing and the farm sequestering a significant amount of carbon. Regular bird ringing is done on the farm and is an excellent indicator of the flourishing biodiversity on the farm.

Michael is a co-founder of The Green Farm Collective, a farmer-owned company set up to trade natural capital, transfer knowledge, and trade regeneratively farmed produce. With his wealth of experience in the sector and knowledge of regenerative agriculture, Michael will be sharing his customer insights into what he looks for when it comes to dealership support.

James Mead - Retired Head Groundsman

James’s career spans over 50 years in the grounds care industry, working for some of the country's most prestigious schools, including King Edward School, Birmingham, Rugby School in Warwickshire, and Millfield School, Somerset.

With a wealth of groundskeeping experience behind him and a working knowledge of machinery and turf care, James is certainly someone who knows what they want from a dealer relationship.

Not only that but within his roles as a head groundsman, he has also had a great deal of experience in managing people – with many staff working with him for almost two decades - a great testament to his leadership, making James the ideal person to share his customer insight on how dealerships can best Take Care of Business.