STIHL TO RECOGNISE DEALER EXCELLENCE

As part of their centennial year

The manufacturer will recognise its dealer network with an awards ceremony at a conference at its Contra House...

DATA SHOWS WHICH TRACTOR POWER BAND SAW THE GREATEST FALL

And how each UK region fared

The AEA has released data that looks at how agricultural tractor registration trends varied during 2025, between...

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LAMMA ANNOUNCE RECORD BREAKING ATTENDANCE

Figures revealed

Organisers have confirmed that last week's show at the NEC was the highest attendance in the event’s 44-year history

MARTIN PUBLISHES AG ENGINEERS' HISTORY BOOK

Service Dealer's ag machinery editor

Martin Rickatson recently completed work on his latest book project, a commission from the Agricultural Engineers...

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FLICKERS OF LIGHT AT LAMMA

Lifts industry mood

What seemed like a cautious general optimism among a sizeable first day crowd this week at LAMMA 2026 gave the farm...

FENDT EXPANDS DEALER'S TERRITORY

Following change to network

Dealership has been with Fendt for over 10 years and has grown the sales in their area to "impressive levels".

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FEWEST TRACTORS SOLD SINCE PRE WWII

2025's figures at low ebb

The AEA have released figures for December 2025 and the whole of last year that illustrate a lack of confidence in...

BATTLEFIELD EXPANDS WITH NEW BRAND

Now offers tractors exceeding 300hp

Dealership says the move significantly broadens its capacity to serve the region's diverse farming sector,...

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CEA APPOINTS COMMERCIAL MANAGER

Looking forward to working with members

New appointee brings more than a decade of senior experience across membership organisations and trade associations.

JOHN DEERE EXTEND TWO DEALERS' TURF AREAS

Taking effect later this year

The two dealerships will extend their respective geographies from 9 July 2026 when Balmers GM leaves...

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BALMERS CHOOSE TO END JOHN DEERE RELATIONSHIP

And reveal new manufacturer partnership

Dealership announces they have made the strategic decision to conclude their turf equipment dealership agreement...

DEALERSHIP TAKES ON NEW TRACTOR FRANCHISE

Full range to be offered

New partnership marks an important step in expanding the brand's support network across the region.

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GEORGE BROWNS EXTENDS AREA

For major brand

Managing director Steve Brown says the business has invested heavily in service and support.

WHAT WERE 2025'S MOST READ STORIES?

Find out what piqued dealer interest

Find out which ten stories had the most opens by Service Dealer readers throughout 2025.

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LLOYD LTD BECOME DUAL BRAND DEALERS

Meeting diverse needs of farmers

Dealership says they will provide their customers with a comprehensive "one-stop" solution.

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