CLAAS AWARD DEALERS

The high level of service, support and overall excellence of performance achieved by Claas dealerships throughout the UK and Ireland was recognised at the manufacturer's recent Dealer Council Meeting.

A total of 10 dealerships received recognition, with the overall Claas UK ‘Dealer of the Year’ Award being presented to Morris Corfield, based in Broseley in Shropshire. 

The Dealer Council meeting was this year held at Carlisle United Football Club in recognition of Ken Conley from Rickerby who is stepping down from the Dealer Council as part of the lead-up to his retirement from the company. His place on the Council will be taken by his successor at Rickerby Grant Burnett. This year also marks 21 years since the Claas Dealer Council was first established.

Claas UK ‘Dealer of the Year’

Morris Corfield is one of the company's longest established dealerships, taking on the franchise soon after the dealership was formed in 1959. The company’s four branches encompass a wide range of farming enterprises and machinery requirements. The award of the overall ‘Dealer of the Year’ Award reflects their overall performance and assessment by Claas UK in terms of their overall tractor market share, financial benchmarking, ProfitBuilder financial performance and most importantly the assessments from customer surveys. 

Also recognised in this overall category were McCarthy Plant & Agri Sales, based at Carrigtwohill in Co Cork and Hamblys who cover the South-West of England. 

Platinum and Gold ‘Dealer Excellence’ Awards

Six family dealerships were recognised for their high level of service and support. Rickerby, Olivers and Erwin Agri-Care were each awarded Platinum ‘Dealer Excellence’ Awards, with Morris Corfield, Gordons and Leinster Farm Machines awarded Gold ‘Dealer Excellence’ Awards. 

The Platinum and Gold ‘Dealer Excellence’ awards recognise the high overall level of performance by a dealer in the UK and Ireland based on their ProfitBuilder financial performance. 

Customer Loyalty Award

An important element in all of these awards, Claas also stressed, is the findings from customer satisfaction and loyalty surveys conducted by themselves, with an award also being made to the dealership that achieves the highest Customer Loyalty Indicator, which this year was awarded to Claas Western.