Took on franchise on Friday April 24th

Case IH has announced that Lincolnshire-based Sharmans Agricultural Limited has been appointed as Case IH dealers.

This announcement comes after Sharmans were informed by John Deere late last year they were not to be part of the manufacturer's future Growth Strategy.

The family-run machinery dealership has a head office in Grantham, Lincolnshire and operates four further depots in Nottinghamshire (Lowdham), Lincolnshire (Stamford), Leicestershire (Melton Mowbray) and Northamptonshire (Pytchley, Kettering).

The business became a Case IH dealership last Friday, 24th April 2020, and all 95 staff have been informed.

Commenting on the development, Paul Harrison, Case IH business director UK & ROI, said, “Case IH has ambitious growth plans in the UK, building on our growing market share in recent years.

“Our dealer network must evolve to ensure we serve the changing needs of our growing customer base effectively, and we are delighted to be adding Sharmans to cover a key geographic area. They are an extremely strong, dynamic and professional business and I am confident that they will deliver a professional service to existing and new customers in the area, being particularly well-placed to support our market-leading harvesting products as well as our wide range of tractor and telehandlers.

"We look forward to working with the Barclay family and their team to grow Case IH sales in the years ahead.”

Sharmans has been run by the Barclay family since 1981, with managing director, Scott Barclay, currently heading up the business.

Commenting on the news, Scott said, “We are absolutely thrilled to be joining the Case IH family, they are a market-leading company that have a fantastic worldwide brand image. We wanted to partner with a new tractor franchise that would complement our current portfolio of products as well as match the quality that we currently offer; Case IH met these requirements perfectly and coupled with the fact they were extremely keen to work with us and our clients, this meant a lot: we both have the same goals.

“We feel that together we can offer the farming community a fantastic, very competitive package, offering the same extremely high levels of support in sales, service and parts, something that we take very seriously and something our customers have become accustomed to.

“We look forward to working together with Case IH and to the new opportunities this partnership will bring and we would like to welcome both our existing and potential new customers to join us on this exciting new journey. Once the country has beaten this terrible Covid 19 virus our doors will be wide open for business, but in the meanwhile we have some Case IH stock available now and some cracking deals to get us going, so please do get in touch!”

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