YAMAHA APPOINTS NEW DEALER

L-R: Camilla Palliser (Pallisers of Hereford), Carl Stuart (Yamaha UK), Dave Brown (Yamaha UK) & Tom Edwards (Pallisers of Hereford)

Pallisers of Hereford has officially joined the Yamaha Motor UK dealer network, expanding its agricultural machinery offering with the manufacturer’s range of All-Terrain Vehicles (ATVs).

The partnership brings Yamaha’s full utility quad lineup to farmers, land managers, and estate owners across Herefordshire and the surrounding regions. The agreement covers new vehicle sales, genuine parts, accessories, and full aftersales support from Pallisers' Hereford depot.

Camilla Palliser, commercial manager at Pallisers of Hereford, said of their appointment, "It’s a natural fit for our customer base and complements our existing agricultural machinery offering perfectly, allowing us to provide our customers with another premium, well-known, and trusted brand. This partnership is an important milestone in our wider vision for the continued growth and expansion of Pallisers, alongside our ongoing investment in our business, our people, and our facilities. We’re looking forward to developing the Yamaha brand within our territory and continuing to support our customers with the quality products and service they expect from Pallisers."

Adam Kelley, general manager, land sales sivision at Yamaha Motor UK, added, "Pallisers has built an outstanding reputation across the region for customer dedication, technical expertise, and deep roots in the agricultural community. As the British farming sector continues to demand reliable, high-performance machinery, aligning with a forward-thinking dealer like Pallisers ensures our customers receive first-class support.”