WINNING MERLO DEALERS REVEALED

Merlo UK welcomed their dealers to the 2022 Merlo UK Dealer Conference at the beginning of December, held at the company's global headquarters in Cuneo, Italy.

itled 'Partners for Life' the two day event was geared to give Merlo UK dealer partners an insight into the significant investments being planned by the company to meet future global demand for their product range.

Attendees were also given a full tour of the onsite manufacturing and production facility, had an opportunity to drive and test a wide range of products and were shown new product developments to be launched in 2023.

The conference concluded with the Merlo UK 2022 Awards Dinner. Held in the 600 year old Castello Rosso castle the event recognised the manufacturer's UK’s top performing dealers across several categories.

Here's what Merlo had to say about their winners:

Ramsay & Jackson - Parts Dealer of the Year 2022

L-R: Merlo UK’s Robin Cooch, Ramsay & Jackson’s Neil Ramsay, Merlo Group CEO Paolo Merlo

Following a devastating fire at their yard in April, the strength of character of the whole team at Ramsay & Jackson shone through as they continued to provide a first class parts service, despite operating in incredibly challenging circumstances. Add to that the company remain on course to achieve their 2022 forecast parts volumes is highly impressive.

Ancroft Tractors - Service Dealer of the Year 2022

L-R: Robin Cooch, Ancroft Tractors’ Tom Brown, Paolo Merlo

Ancroft Tractors has for many years provided a top quality, reliable service to their local customer base. A proactive approach to training ensures their technicians are equipped with the most up to date training and technology to provide an exemplary customer experience in any situation. With a ‘Service First’ approach Ancroft Tractors continues to offer their customers the very best in back-up and support.

Agriscope - Merlo Ambassador of the Year Award 2022

L-R: Paolo Merlo, Agriscope’s Richard Troop, Merlo UK’s Shaun Groom

Agriscope are the first recipient of the Merlo Ambassador of the Year Award for exemplification of the values of the brand in customer service, communication and brand representation. Consistently going above-and-beyond expectations, Agriscope have shown year on year growth in their parts business all whilst maintaining an excellent reputation for aftersales support & service.

RVW Pugh - Agricultural Dealer of the Year 2022

L-R: Merlo UK’s Owen Buttle, RVW Pugh’s Emma Pugh, Paolo Merlo

RVW Pugh are celebrating their 25th Year with the Merlo franchise this year. Displaying a consistently robust performance for agricultural sales, RVW Pugh have firmly hit, and exceeded their 2022 objectives. Operating across a diverse farming area RVW Pugh have succeeded in selling a wide range of agricultural telescopic handlers to farms large and small.

AF Wiltshire - Overall Dealer of the Year 2022

L-R: Owen Buttle, Wiltshires’s Laura Wiltshire, Paolo Merlo

AF Wiltshire are a long established Merlo dealer that has achieved an impressive result in terms of new machine sales in 2022 securing a respectable local market share. Always ready to embrace new technology and products Wiltshires were one of the first UK dealers to operate their own fully electric eWorker demonstrator unit. A focus on customer retention in 2022 has paid off with many customers returning to Wiltshires when the time has come to change their existing Merlo.