STRONG START FOR SERVICE DEALER IN IRELAND

The first issue of Service Dealer Weekly Update Ireland was sent on Monday this week - and was met with excellent open rates.

The inaugural issue, specifically targeted for independent specialist dealers in the Republic, was opened by around 43% of recipients - which for a business-to-business newsletter are great numbers.

Service Dealer owner Duncan Murray-Clarke said, "We were very pleased at the reception given to Service Dealer in Ireland by our colleagues there.

"The UK version averages just over a 50% open rate (which is very high) - so I think that this is a great start for the Irish edition. It certainly looks like the concept has gone down fairly positively, proving as we suspected, there is the demand there for a title dedicated to the independent dealer sector.

"The most read story in the first issue was about how demand for mulchers and robot mowers is growing in Ireland - so it seems like groundscare matters will prove popular with the readership."

If you would like to receive Service Dealer Weekly Update Ireland every Monday afternoon click here and tick the Ireland box.