STIHL ANNOUNCE NEW PARTNERSHIP

PICTURED ABOVE L-R: Perennial marketing manager, Jonathan Sharpe; Perennial marketing officer, Beth Porter; Perennial corporate partnership manager, Phil Swainston; STIHL events manager, Anna Perkins; STIHL marketing communications manager, Vicky Tween; STIHL GB head of marketing, Simon Hewitt

STIHL GB have announced they are partnering with Perennial, the UK’s only charity dedicated to helping people in horticulture.

The manufacturer's team will volunteer in a wide range of fund-raising activities to provide financial support for Perennial with sponsored events including cycling, hikes, car washes and bake-offs. Helping the charity provide free and confidential advice, information and support to people working in, or retired from, horticulture and their families.

As part of the new charity partnership Perennial will launch the STIHL equipment replacement fund, to help those in need with donations of tools and PPE.  

STIHL GB’s head of marketing, Simon Hewitt, said, “We are delighted to be supporting Perennial, a charity whose purpose is so closely linked to our own values.  STIHL has been focused on making people’s lives easier when working in and with nature since our founder, Andreas Stihl, invented the first portable chainsaw in the 1920s. In pledging our support to Perennial and combining our efforts we hope together we can help many more people in horticulture.”

Phil Swainston, Perennial’s corporate partnership manager, said, “The financial and social pressures faced by individuals working in, and retired from, horticulture are acute, particularly in today's challenging economic climate where horticulture professionals often contend with relatively low pay and the physical demands of their work. Perennial serves as a lifeline for many in our community, and thus, STIHL’s invaluable support plays a crucial role in our ability to assist those within the horticulture community. STIHL’s support holds immense value, especially as we’ve seen a notable 21% increase in individuals from our sector seeking personal support and a significant rise in those accessing our online tools.”