SPORTING SPONSORSHIP SORTED

New Holland Agriculture have announced that it will be official sponsor of the Giro d’Italia 2022.

The brand will accompany the world’s best cyclists on the roads around and beyond Italy as they tackle the 21 stages of the first Grand Tour of the year.

Sean Lennon, vice president Europe New Holland Ag said, “We are very excited about this sponsorship. New Holland is known for its widespread network and close relationship with its customers, and with this collaboration, during the three weeks of the Giro d’Italia, we will be alongside the many fans and rural communities who follow the competition with passion. We will join them on the roads around the country, supporting together the best cyclists in the world as they make their way in the cities and across the countryside.

The Giro d’Italia is one of the prestigious annual three-week-long Grand Tours and is usually the first to be run in the year, followed by the Tour de France and the Vuelta de España. Now in its 105th year, it made its debut in 1909. The 2022 edition is set to start in Budapest on May 6 and continue in Hungary for the first three stages before heading for Italy. The Italian Grand Tour will finish on 29 May, when the riders will have completed the 21 stages.

Carlo Lambro, New Holland brand president, added, “Through this collaboration with a sporting event that has such an extensive following across the
world, with many fans in the farming communities, the New Holland brand will achieve great visibility for the innovation, advanced technology and performance it offers to customers.”

In the run up to the Giro d’Italia, New Holland say they will invite its customers, dealers and employees to participate in a programme of initiatives and communication activities linked to the event.