RYAN PRODUCTS TO SWITCH BRANDING

Doosan Bobcat has announced that its Ryan turf renovation equipment will rebrand as Bobcat in 2024.

Ryan equipment joined the Doosan Bobcat portfolio in 2020, following the acquisition of Bob-Cat Mowers and the Steiner and Ryan brands from Schiller Grounds Care. Ryan has produced turf renovation equipment for more than 75 years and features a product line-up including aerators, sod cutters, dethatchers, power rakes, overseeders and other speciality products that serve landscaping and groundscare professionals.

Bobcat say that following their success in new product lines such as mowers, compact tractors and grounds maintenance equipment, they have streamlined its branding approach to "strengthen overall brand equity, market recognition and consumer recall of all product offerings."

Earlier this year, Doosan Bobcat announced its Doosan Industrial Vehicle and Doosan Portable Power brands would transition into the Bobcat product portfolio in Europe, Middle East, Africa and applicable markets worldwide in 2024.

With this refreshed identity, Ryan products will undergo design and aesthetic changes in alignment with current Bobcat branding says the manufacturer. The turf renovation equipment is produced at the Doosan Bobcat manufacturing facility in Johnson Creek, Wisconsin, USA, and will continue to be manufactured there following the brand transition.

Bobcat-branded Ryan equipment is expected to be available for customer purchase through Doosan Bobcat’s global dealer network in 2024.