REVEALED: THE VIEWS OF GROUNDCARE PROFESSIONALS ON THE TRACTOR MARKET

TAP, the owners of Service Dealer, are releasing the second phase of their unique research into the tractor market, this time considering the views of groundcare professionals.

Earlier this Summer, TAP released the findings of their survey into dealers' opinions of the agricultural tractor sector - and now for this new research, the thoughts of turf professionals were sought via canvassing the readers of the TurfPro Weekly Briefing.

Shaun Cooper, head of insight at TAP, said, "When groundcare professionals are looking to purchase a new piece of kit from a dealership, they will consider a number of factors which will influence their final purchase decision. Compared against our previous research on the buying behaviour in a manufacturer-dealer relationship, there is a significant difference in the factors affecting what individuals choose to buy and where from."

TAP say that details from the research will be released via their website over the next week, so click here to view today's information release.  Anyone interested in seeing the initial findings or receiving notifications of when the information has gone live, should follow their Twitter or Facebook.

The company aims to release a full report pdf in mid-October, which readers can sign up to receive on the TAP site.