REPORTS THAT PLAYER IS TO EXIT MOWER MARKET

A report in the U.S trade magazine Rural Lifestyle Dealer says that according to an announcement on October 3rd posted to the Honda dealer Interactive Network, "Honda will end its lawnmower production by September 2023 and left over inventory will be offered in 2024 until it is sold out."

Service Dealer reached out to Honda UK for a statement but as of yet have not received a reply.

Rural Lifestyle Dealer wrote that the statement from Honda Power Sports & Products said the company plans to discontinue production of lawnmowers at its North Carolina manufacturing facility in September 2023 and move all-terrain vehicle production there from its South Carolina facility. The South Carolina facility will "solely focus on Honda side-by-side production," read the statement.

The magazine continued, quoting from the statement, "The decision to end lawn mower production is driven by market forces such as stricter environmental regulations, shifting customer preferences, and our focus on growing profitable products in our portfolio. Honda will continue to sell the remainder of its lawn and garden product line and industrial type power products such as GX engines, generators and water pumps, and continue to supports its service and parts operations in the U.S. market."

Two U.S dealers Rural Lifestyle Dealer spoke with stated they had confirmed with their Honda representatives that the company is exiting the lawnmower market.