POLARIS HONOUR DEALERS

Polaris UK and Ireland held their 2023 dealer conference in January with the event finishing up with the annual dealer awards ceremony.

Awards were given for the best newcomer, outstanding dealer service, forever forward award, three-star dealer and dealer of the year. 

Richard Coleby, Polaris UK national sales manager said, “The dealer awards are our way of saying a big thank you to our dealers for all the hard work they have put in over the past year. Bringing our dealers together is a great way to work as a team taking on feedback and learnings to continue the success that our dealers are providing for the brand.”

L-R: Steve Brinkley, Nick Briggs (Power HQ), Neil Everett

The award of Best Newcomer went to Stag Environmental for making huge strides forward in such a short space of time.

L-R: Steve Brinkley, Dave Webb (Dave Webb Engineering), Pryderi Gruffyd (Clwyd Agricultural), Paul Luke (Reiver Garage), Kevin Davies (Davies Tractors), Neil Everett.

The Outstanding Dealer Award was given to Davies Tractors due to their forward thinking and always maintaining a solution- based focus. Polaris said the team embraces all the modules and training courses they offers and the dealership has earned a great reputation in the local area with an extremely loyal customer base.

L-R: Neil Everett, Conor Gribbon (Stormtec), Nick Briggs (Power HQ), Mark Paterson (Paterson ATV), Steve Brinkely.

The Forever Forward Award went to the dealer who was the most proactive, forward thinking, adaptable and resilient. The was presented to Dalton’s ATV who Polaris said truly excelled in every aspect of the award from huge increase in sales through their proactive and versatile approach, going above and beyond the Star Dealer targets and went one step further with their content creation on their YouTube Channel. 

L-R: Neil Everett, Pryderi Gruffyd (Clwyd Agricultural), Kevin Davies (Davies Tractors), Mark Paterson (Paterson ATV), Steve Brinkley

The Polaris UK & Ireland Dealer of the Year award went to Clwyd Agricultural. Polaris said customer-centricity is a key value for themselves and Clwyd demonstrated this through expectational levels of customer service, aftersales, business development and growth.

L-R: Steve Brinkley, Colin Martin (4 Dirt), Pryderi Gruffyd (Clwyd Agricultural), Conor Gribbon (Stormtec), Mark Paterson (Paterson ATV), Andy Weinel (Turf Machinery Engineering), Neil Everett.

Also announced at the Dealer Awards was the Three Star Dealer Award which goes to dealers who excel in all business facets. This year’s winners were: Clwyd Agricultural; Stormtec Vehicles; Turf Machinery Engineering; Linstead Farm and Garden Machinery; Day and Coles Agricultural Ltd.; Paterson ATV; Burrow Rutter and Armstrong Engineering Ltd.; 4 Dirt; Davies Tractors and Cherrys Country Hardware Ltd.