MCCORMICK TRACTORS RELAUNCHED IN ESSEX

A young and enthusiastic team of agricultural engineers is relaunching the McCormick tractor range in Essex.

Tim Adcock of Adcock Agri Ltd has assembled a team of experienced agricultural technicians at his base in Rayleigh to develop a business that he started on his own as a ‘man in a van’ repairing tractors and farm machinery of all makes.

Today, he employs technicians Mitch Hallett, who joined the business in 2014, and Greg Sears, who has been with the company a year. Phil Gronland has recently joined them to handle the parts side of the business and develop new machine sales.

“Having established a good reputation with farmers locally for servicing, repairs and sourcing of competitively-priced parts, it’s a logical step to further develop the business by moving into sales,” says Tim Adcock.

“We took on the local agency for Dieci telehandlers last year and now we’re all very excited to be involved with Argo Tractors and their McCormick products.”

Ben Agar, sales director for Argo Tractors in the UK and Ireland, is realistic about the competitive market in Essex but is confident this new McCormick dealer will make positive progress.

“This is a young, driven team in a business that has justifiably earned a fantastic reputation for the service they provide to local farms needing machinery attended to as quickly, efficiently and cost-effectively as possible,” he said.

“That’s a tremendous foundation on which to build the new tractor and machinery sales side of the business, so we’re delighted that Tim and his team will be relaunching McCormick throughout Essex.”

Managing director Adrian Winnett said: “We’re keen to recruit new dealers in areas where we’re not actively represented and to expand our network of independent dealers who supply our products and support them with parts, routine servicing and repairs – something that Adcock Agri Ltd is very well placed to do.”

Although customer machines can be brought in to the company’s workshop when significant repairs are needed, mostly they are sorted out on-farm, using three well-stocked service vans to ensure the technicians have the tools and parts they need.

“Because we’re all technically-minded and have between us carried out hundreds of repairs, we can usually diagnose the likely cause of problems over the ‘phone and take the necessary parts for a first-time fix,” says Tim Adcock.

“That’s good for us, because it makes efficient use of our time and – more importantly – good for our customers because it gets their machines working again as quickly as possible.”

He hopes this assured back-up expertise will underpin farmers’ confidence in buying a McCormick tractor when they next need a replacement.