MANITOU LAUNCH NEW BRAND

Manitou Group is launching a new brand dedicated to its attachments, called 'Manitou Group Attachments', intended to simplify their offering for users.

Now designated under this new “Manitou Group Attachments” brand (previously Edge and Manitou), the company says attachments designed in Italy, the United States, and India are adapted to the many markets targeted by the group. In particular, the offering addresses agriculture, construction, mining, or logistics applications.

This single brand will equip the forklifts, telehandlers, compact loaders, articulated loaders, and backhoe loaders manufactured by the group for the three brands: Manitou, Gehl, and MustangbyManitou. 

Wim Roose, global product line manager for attachments, explained the change, saying, “Our goal is to respond to all of our users’ needs in a more coherent way.

"Thanks to our design office, which is dedicated entirely to attachment design, we are able to respond to all requests, including the niche markets.” 

This offering is now identifiable with a new logo across the product categories.