MAKITA KICK OFF TV AD CAMPAIGN

Makita UK has launched a television advertising campaign to promote its 18V and Twin 18V LXT cordless garden machinery products.

The manufacturer says the advert aims to drive demand for cordless products by educating end users about the benefits of the LXT platform. 

 
Running across television, online and social media, the ‘One Battery Fits All’ campaign aims to demonstrate the ease of transition between garden equipment and the flexibility this offers to users. Makita say they are also using this platform to promote its latest redemption scheme; end users currently have the opportunity to start or expand their cordless range by claiming free 18V LXT lithium-ion batteries or body only LXT blowers with the purchase of selected 18V and Twin 18V (36V) machines.
 
With the inclusion of this sales promotion message, the company say they expect the multimedia campaign to drive demand for dealer and merchant partners in the lead up to peak garden season.
 
Kevin Brannigan, marketing manager at Makita said, “The demand for cordless products is ever growing and our television advertising campaign will showcase the benefits of our LXT battery platform to a wide audience at a time when garden maintenance is high on the agenda. We have invested into television advertising to demonstrate to end users how Makita’s cordless machines offer the versatility, usability and quality needed to tackle any gardening task with ease.
 
“We hope dealers and merchants will be able to build on this by starting a conversation with their customers about the benefits of investing in our ‘one battery fits all’ system - which could generate regular, repeat business from those looking to expand their existing collection of Makita LXT machines.”

The campaign is now live and will be aired on a number of channels across the coming weeks.