'MACHINERY DEALER DIVERSITY' LAUNCHES

PICTURED ABOVE L-R: Annie Winn, Service Dealer social media and events manager with technicians from Ben Burgess's Ellington depot - Honor Miles; Eleanor Miles; Iris Bagley and Zoe Parker

Machinery Dealer Diversity (MDD), a social media platform created by the team behind Service Dealer, has officially launched.

Headed up by Service Dealer owner Duncan Murray-Clarke and platform guru Deb Laird of The Ad Plain, the social media content is run by Annie Winn.

Annie said of MDD, "Our mission is to encourage diversity within the machinery dealership network, whilst educating and creating connections for both industry professionals and the general public about the vast opportunities within this sector. We also aim to promote and encourage a more inclusive environment within the industry, too. 

"Machinery Dealer Diversity will create fun, educational, and engaging content for the ground care, turf care, agricultural, and arboriculture sectors. In time our content will highlight women in the industry, people with disabilities, individuals from diverse ethnic backgrounds, and people of colour, whilst breaking down age-related barriers and featuring voices from the LGBTQ+ community and more."

Duncan Murray-Clarke added, "I am so excited about the potential of MDD to highlight all the incredible work being carried out by a huge range of individuals right across our thriving dealer networks. 

"I'd also like to encourage any manufacturer who'd like to support our work, to get in touch. We'd love to hear from you."

Dealers are also encouraged to support MDD’s initiative and the campaign by following on Instagram @machinerydealerdiversity, Facebook (search Machinery Dealer Diversity), and Twitter (X) @MachineryDD. Annie says, "Please message us if you and / or your company would like to feature on our page!"

Annie also passed on her special thanks to the platform's current support panel so far - Sophie Burgess and Kelly Burgess of Buxtons Ltd, Hannah Robinson of Brian Robinson Machinery Ltd, Joanne Balmer of Balmers GM Ltd and Ben Burgess.