INDUSTRY EXPERTS TAKE TO THE AIRWAVES

L-R: Tom Cheesewright, Sam White, Yvette Henshall-Bell and Craig Hoare

Craig Hoare, sales & marketing manager for Toro UK, Yvette Henshall-Bell, president of Husqvarna’s European Business Unit and Nick Darking, general manager of BAGMA, recently took part in an episode of the BBC Radio 4 programme Dough, to discuss lawnmowers.

Broadcast on Thursday 20th March, Dough is the series that looks at the business behind profitable, everyday products and considers how they might evolve in the years to come.

In each episode, entrepreneur Sam White speaks to industry experts to find out how these products manage to make a profit and what game-changing - and sometimes pointless - innovations they have seen in their time.

Tom Cheesewright, a technology expert and applied futurist, then offers his predictions on what might be coming beyond the current production pipeline.
Covering everything from lawn stripes to robotics, the three industry experts helped the presenters to better understand the often misunderstood world of lawnmowers, whilst giving some insight into the future of the industry.

The episode is available to stream on BBC Sounds at - https://www.bbc.co.uk/sounds/play/m002909c