HUSQVARNA ANNOUNCE NEW SUPPORT FOR DEALERS

Husqvarna has announced the appointment of two new team members to its national sales division to support its authorised dealer network in the UK.
 
The two new area business managers are Francesca Bosley, who will service the south of the country and Joe Walsh, who will support the North West and Wales regions. The manufacturer says both join with a wealth of experience from similar roles.
 
In a statement Husqvarna said, "In their new roles as area business managers, the two new recruits will be responsible for managing the authorised dealer network in their regions, forming meaningful relationships and helping to grow the individual dealerships. They will also support growing the Husqvarna brand through various activities including price promotions, as well as the organisation of pre-season orders, road shows, conferences and product demos."

Francesca (pictured above) () joins the company with 16 years of experience in field sales across various industries, including 11 years at paint and wallpaper manufacturer, Farrow and Ball. 
 
Speaking on her new role, Francesca said, “This is a great next step in my career and I am looking forward to supporting my dealers to maximise their sales of Husqvarna equipment and accessories, helping promote our quality products and getting to know the people and businesses that I am now responsible for as an area business manager. Although I am new to the world of forest and garden machinery, I am excited to further my product knowledge training and get stuck in on supporting our dealer network next year.”

With a background in the steel construction trade and over nine years of experience, Joe joins Husqvarna following over four years at HILTI as an account manager, as well as two years working for an electrical wholesaler.

 
Joe () said, “I am looking forward to putting my experience into practice at Husqvarna in my new role as area business manager, taking on any challenges that come my way and using my knowledge to support my dealers in the North West and Wales.”
 
The company says both Francesca and Joe have been making their way around their dealers to introduce themselves as their new main contact and to answer any questions dealers may have. Husqvarna say dealers in both Francesca and Joe’s areas are encouraged to reach out to their new area business manager if they require support and they will be happy to assist.