GLEE 2024 MOVES DATES

The organisers of the Glee garden trade show that takes place at the Birmingham NEC have announced a date shift for next year's edition.

Event director Matthew Mein issued a statement this week that read, "After much consideration and having listened extensively to industry feedback, we will be changing the date of Glee from 25th-27th June to 10th-12th September 2024 taking place at the NEC Birmingham."

Matthew continued, "Thorough research was undertaken to reach this decision with over 950 stores represented through a series of steering groups led by Glee strategic advisor, Boyd Douglas-Davies, as well as extensive surveys. Participants were asked their views on a variety of topics, but when it came to dateline the message was clear with September being the firm favourite.

"This date change comes with significant benefits for our exhibitors, the most notable being that September is the time that buyers typically plan to place orders, with over 65% of retailers consulted placing their main orders within six weeks of the September date. As a quieter time of year for stores, retailers will also be able to bring larger teams to be inspired by the array of products available. With extra time to prepare, you can expect a smoother buying cycle and a more streamlined process."

This date shifts Glee back to what was for many years, its traditional September slot. It does however mean that there are now two industry events that certain dealers may be interested in attending taking place simultaneously, with GroundsFest recently announcing that they will be staging their second edition on September 10-11 2024 also.

Please note, this late notice date change means that the dates for Glee 2024 on the already published Service Dealer 2024 Wallplanner are now incorrect.