GARDEN TRADER TO LAUNCH IN USA

Announced at the Dealer Of The Year Awards ceremony last night, Garden Trader, the website that puts independent retailers in front of consumers at the purchase decision making stage, is to launch in America in Spring 2020 - under the title My Mower Specialist.

Owner of Garden Trader, Duncan Murray-Clarke, who also owns Service Dealer said, "Garden Trader has had a fantastic 2019.

"As of this week, in total, all our subscribed UK dealers have collectively appeared over 1 million times in searches on the Garden Trader site. Most visitors to the site are in the process of investigating a purchase, so the majority of leads should very much be considered as potential customers. Don't forget, all subscribed dealers can check the interest in their individual dealer pages.

"It has been a tough couple of years for the industry, especially with the pressures that are coming from large online retailers, therefore I am delighted that the site is performing so well for dealers”.

Duncan went on to announce that after a successful three years the website is due to be launched in the USA as MyMowerSpecialist.com next Spring.

“After seeing the enthusiasm for the concept from both dealers and manufacturers over in the U.S, which is the largest groundcare market in the world, we have decided to launch a US version. 

"It is tremendously exciting to be going to the US with a new concept for their industry - and all without negotiating a trade deal!"