FURTHER RECOGNITION FOR NEW HOLLAND

The American Society of Agricultural and Biological Engineers (ASABE) has named New Holland 2023 Guardian Front Boom Sprayer with PLM Intelligence and Pro-Belt Series Variable Chamber Round Balers winner of a 2023 AE50 award.

AE50 awards honour innovative designs in engineering products or systems for the food and agriculture industries. The AE50 awards program emphasises the role of new products and systems in bringing advanced technology to the marketplace. 

Companies from around the world submit entries to the annual AE50 competition and up to 50 of the best products are chosen by a panel of international engineering experts. The judges select products that will best advance engineering for the food and agriculture industries.

Carlo Lambro, brand president New Holland Agriculture said, “We are pleased and honoured to receive this prestigious award that is surely one of the most important in our sector. Our focus on innovation and technology is very strong and this recognition is an indication that we are on the right path.

"Congratulations and well done to all the international teams who worked on the two products rewarded.”