At Service Dealer Conference

Service Dealer has announced that the keynote address at November's Conference will be delivered by Robin Horsfall, a former SAS solider turned motivational speaker, author and veteran’s campaigner, who will speaking on overcoming adversity and motivating teams.

Having followed an extraordinary lifepath, Robin’s extensive career both in and beyond the armed forces has given him valuable insights into “what makes people tick”.

From fighting on the frontline as an SAS Royal Marine sniper, to attending to urgent medical needs as a paramedic, from establishing and teaching at his successful martial arts academy, to beating the medical odds – Robin, is well aware of the factors that keep people motivated, even in the face of challenges. 

During his keynote, delegates will discover a fascinating life as Robin shares stories from his extensive military career, as well as his own personal experiences and how they relate to his underlying theme of overcoming adversity.

Robin was also a member of the SAS counter terrorist team that famously stormed the Iranian Embassy in London in 1980, helping to rescue the nineteen hostages who had been held for six days.

He has had an extraordinary life and has been speaking about it at events both small and large for over 10 years.

Service Dealer owner Duncan Murray-Clarke said, “We are delighted to confirm Robin for our Conference this year.

“I have been following Robin’s posts for some time. His credentials speak for themselves and I find him to be clear in his beliefs and extremely knowledgeable.  

"The insight he has shared regarding the situation in Ukraine has been important and he expresses his considered opinions thoughtfully. I can’t wait to hear his keynote at this year’s Conference which I know will spark plenty of conversation.”

Taking place on Thursday 24th November 2022 once again at the Double Tree by Hilton Oxford Belfry Hotel, Thame, Oxfordshire, the theme for this year's event is Sustaining Dealerships.

Further details about the Conference, including more speaker announcements, will be made in the coming weeks.

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