FIRST OF ITS KIND DEALERSHIP OPENS

In a UK dealership first, a business has opened in Gurney Slade near Radstock, Somerset as the first UK dealer exclusively supplying and supporting the complete range of JCB agricultural equipment.

RECO JCB's new premises are now fully operational with offices, a parts department, workshop facilities and a large forecourt area displaying JCB machines in stock.

Louis Heal of RECO JCB said: “It’s taken a lot of intensive hard work to get the premises purchased for this new venture prepared and ready for business, and to bring in the new team members needed for everything from sales and administration to parts and workshop services.

Louis Heal

“But we’ve done it; and I think anyone passing or visiting us at Gurney Slade will quickly realise this is a unique business focused purely on JCB agricultural equipment.”

The new operation’s JCB territory extends throughout Somerset, Dorset and Wiltshire, and is a joint venture between two well-established independent machinery dealerships: Redlynch Agricultural Engineering and Compass Tractors - hence the RECO JCB name.

The Gurney Slade premises are the core of the operation, but JCB parts, servicing, repairs, machine sales and dedicated JCB technicians are also available at the Compass Tractors location in North Petherton near Bridgwater, Somerset, and Redlynch branches at Bruton, Somerset; Milborne St Andrew, near Dorchester, Dorset; and Middle Woodford near Salisbury, Wiltshire.

Louis Heal said, “This gives us five accessible locations serving JCB customers, with knowledgeable JCB-trained technicians working solely on JCB equipment operating out of each location. 

“We’re delighted that so many people from previous JCB franchised dealers have come across to us; they’re excited about being in at the beginning of our new business and the experience, knowledge and enthusiasm for JCB products they bring will be invaluable to us and our new customers.”

Service manager Ian Hasell coordinates servicing and repair work; parts manager Darren Boulton, with 35 years’ experience in his field, has Alice Tucker working alongside; Claire Uphill is handling administration, and her brother and former dealer principal Rob Uphill is contributing his long-term sales and support experience to the new operation.

Alice Tucker and Darren Boulton in the newly-stocked parts store

Matt Holloway is RECO JCB’s brand manager, coordinating sales and machine stocking, while Chris Barnes is on territory sales for all JCB agricultural equipment, as well as mini diggers and other compact equipment for farm use.

“We were able to build a very comprehensive team quickly to minimise disruption to JCB users as the franchise transferred,” said Louis Heal. “Now we want to recruit further technicians and also sales and administration staff as the business continues to create new jobs in the area.”

John Smith, JCB Agriculture Managing Director, said: “We’re very impressed with the speed, enthusiasm and thoroughness of the people involved in setting up RECO JCB within a very short timescale and with many hurdles to overcome.

“They’ve worked really hard to make the franchise change-over as smooth as possible with the least possible disruption to JCB users."