ERNEST DOE 'OVERWHELMED' BY RESPONSE TO ONLINE EVENT

Speaking to Service Dealer yesterday, Graham Parker, sales director at Ernest Doe (pictured above in a video on their show micro-site), says that the 61st edition of the Doe Show, which took place online, could end up as their most successful ever.

Graham said, "We are chasing figures at the moment, but I can tell you that we blasted away last year’s Doe Show turnover figure. In terms of sales value, we are way ahead of 2020’s edition."

Graham said that all the final offers from the auction they ran with Cheffins at this year's event come to an end this evening (Friday February 12th). "It could turn out to be our best Doe Show ever," he confirmed. "So as you can imagine, we’re very chuffed with that."

Asked if the show had exceeded expectations and if he thought it would be as financially successful as it has been, Graham replied, "No I didn’t. I had a figure in my head that I wanted to get to – and it was quite clear early on we were going to blast through that.

"As we speak at the moment, it’s our 3rd best ever – and I’m really hopeful that by Friday night, it will indeed be our best Doe Show of all time."

In terms of attendance, Graham explained, "For the auction we had over 100,000 views and we sold to something like over 600 different customers.

"At a normal Doe Show we’d get around 10,000 people turn up. We had 12,000 come for the 50th anniversary event a few years ago, but a normal show is 8 - 10,000.

"So this year we have clearly opened ourselves up to a bigger audience, across the UK and Europe - because in the auction we also sold items to Germany, Belgium, Finland, Holland and quite a bit to the Republic of Ireland."