Worldwide Agriculture & Turf Division

Deere & Company have announced that Deanna Kovar has taken over as their new President of Worldwide Agriculture and Turf, Small Ag and Turf, and Regions 1 and 2, which include the company’s presence in Asia, Africa, and Europe. She replaces Mark von Pentz who is retiring.

In this role, Deanna will be responsible for the overall management and performance of the company’s Small Ag and Turf business, as well as John Deere’s performance in these markets. She previously served as vice president, Production and Precision Ag since 2020.

Deanna joined Deere in 2000 and spent most of her career in positions in channel and product management. The manufacturer says she has developed an extensive background in precision technologies, beginning with her move in 2010 to the company’s Intelligent Solutions Group as manager of portfolio management. Later positions included division sales manager, director, Production & Precision Ag Marketing, and director, Global Operator Stations. 

“Deanna and her team will play an instrumental role in advancing our smart industrial strategy to deliver enhanced customer value in the Small Ag and Turf markets, as well as in Regions 1 & 2,” said John May, chief executive officer for Deere & Company. “Her deep customer understanding, professional background in channel and product management, keen business insights, and record of consistent success make Deanna well-qualified for her new role.” 

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