DEALERSHIP'S THIRD BRANCH OPENS

Continuing with its focus on sales, servicing, training and parts for all brands with a locally-focused team, Reesink UK has opened its third branch in Burwell, Cambridgeshire.

The branch serves the areas of Essex, Norfolk, Suffolk, Cambridgeshire, Northamptonshire and Leicestershire, joins Reesink Scotland and Reesink South East.

Reesink say the brief for branch manager, Trevor Chard, was to set up a dealership that builds relationships on a local level, deals directly with customers and responds to specific customer needs for the area.

Trevor says, “The pleasure of managing a branch is that the autonomy to make decisions in terms of what we stock, distribute and deliver is, to a degree, for us to determine based on the specific needs of customers in the area.” 

Brands which Reesink UK distributes that are available through the branch include Toro fine turf and groundscare machinery, STAR EV utility vehicles and golf buggies, Farmtrac tractors and TYM tractors. Trevor explained, "We’ve been able to fine-tune the range we offer our customers, we’ve taken on board new brands specific to what the market here is responding to and that’s proving to be a winning formula.”

Reesink Burwell has also widened its offering since opening to include Cramer battery-driven power tools, and Biocircle for sustainable cleaning of turfcare machinery.

Alongside the brands, a large part of the branch’s business is servicing maintenance contracts with the ReeAssure scheme. Whilst completing the offering is training, with space on site to accommodate practical training in the workshops and forecourt and theory in meeting rooms.

Trevor said, “Again, we have the autonomy to produce and provide training specific to what our customers want and need, stepping away from the general plans available through head office. We can design our own packages, making training even easier for customers.”

Treveor concluded, saying, "We’re independent, we don’t funnel into a system, we can respond instantly to local market changes and design our business to offer the right products for the local industry as it moves forward in new directions.”