DEALERSHIP REBRANDS

Southwest-based machinery dealer Vincent Tractors & Plant had announced a new chapter in their company's history, rebranding to Vincents, which they unveiled at the recent Royal Cornwall Show.

The dealership says this rebranding to marks a significant milestone. Adopting a less product-specific brand name reflects the broad range of machinery they supply, including brands such as Kubota, Kverneland, Ktwo, Trimax, Baroness, Grillo and Nugent Trailers.

In a statement the company said, "Our offerings encompass agricultural, construction, and groundcare machinery and equipment, perfectly aligning with how most of our customers and suppliers already refer to us. This change goes beyond a new name and logo; it’s about better representing our diverse customer base, particularly in the groundcare and specialist turf sectors."

Vincents say the rebranding journey has taken over 18 months and involved a complete redesign of their logo. They believe the new design honours their history since 1966 while looking forward to an exciting future, appealing to a wider audience.

Nick Vincent, Director of Vincents said, "We were excited to share our new brand with everyone at The Royal Cornwall Show. Visitors to our stand appreciated the fresh look and feel of Vincent and agreed that it truly represents who we are and what we stand for."