DEALERSHIP EXPANDS TERRITORY

Versatile Equipment Ltd has been appointed by Bobcat as the company’s new authorised dealer for the counties of Cambridgeshire, Northamptonshire and Bedfordshire in the UK.

This continues the recent expansion of the company’s Bobcat dealership in East Anglia and now into the East Midlands region, adding the three new counties to Norfolk and Suffolk that Versatile took over in the second half of 2023.    

Lee Chater, managing director, and co-owner of Versatile Equipment, said, “We are delighted to expand our responsibility for the Bobcat brand into Cambridgeshire, Northamptonshire and Bedfordshire. Last year, we opened a brand new depot based at Willow Grove Farm in Lakenheath, when we took on Suffolk and Norfolk for Bobcat. Located only six miles from the Cambridgeshire border, our Lakenheath operation is ideally situated and has the personnel in place to serve the additional areas.”    

As well as the new areas in East Anglia and the East Midlands, Versatile Equipment has been the authorised Bobcat dealer for Greater London, Essex, West Sussex, East Sussex, Kent and Surrey for the last three years. 

John Christofides, regional sales director for Bobcat EMEA, added, “We have been very impressed with the investments in facilities and manpower that Versatile Equipment has made at the new branch in Lakenheath, which offer excellent storage, service and showroom space as well as ample external areas.”