DEALERS' VIEWS ON TRACTOR MARKET & BRANDS TO BE REVEALED

Specialist agricultural agency (and publisher of Service Dealer), The Ad Plain (TAP), are set to reveal the findings of a survey taken amongst dealer readers, which canvassed opinions on the UK tractor market and its brands.

The findings will be shared across TAP's social media channels over the coming month. 

Shaun Cooper, head of insight at TAP, said, "Our latest fact finding mission has seen us commission some research amongst UK machinery dealers (agriculture and ground care) regarding their opinions and perceptions about the market and brands. Individual dealers will not be named.

"The tractor market has seen ups and downs over the last few years with new players entering, and it is fair to say, disrupting areas of the market. Dealers are that crucial connection with the customer and we will be sharing this unique research over the coming month or so.

"The data was collected via a survey through Service Dealer earlier this year which sampled feedback from 48 dealership organisations across the UK."

A summary document of the findings will be available from TAP next month.

To register for this free document click here