DEALER NETWORK EXPANSION

PICURED ABOVE: Callum Jones, site manager

Bombardier Recreational Products (BRP) is continuing to grow its Can-Am off-road dealer network in the UK with the appointment of Thorncliffe, a Rhyl-based family-run business.

The addition of the brand to the dealer’s portfolio means it is expanding its workforce with the addition of two new sales staff and one technician with more employees scheduled to join in 2024.

Thorncliffe, who recently bought a local groundcare and machinery business, say they are committed to meeting the growing demand for utility ATVs and SSVs across multiple sectors ranging from agriculture to ground care. 

Rachael Turner, BRP commercial manager UK & Ireland, says, “Wales is a growing market for Can-Am ATVs and SSVs and the addition of Callum and his team will assist our expansion within the region."

Callum Jones, site manager, Thorncliffe, added, “We recently acquired a local groundcare and machinery business so we started looking for an SSV that would be suitable for use in the groundcare sector. Through word of mouth, we came across Can-Am. From there, we looked further into its offering and there were two distinct factors that made Can-Am stand out from the crowd. The first is the high-quality vehicles it produces and the second is the breadth of the line-up, which gave us the confidence to know that we could provide customers with an ATV or SSV to meet their needs and requirements. We are excited about what the future holds with Can-Am.”