DEALER CELEBRATES 25 YEARS

Frank Gibson ATV located in Yetholm in the Scottish Borders is celebrating 25 years of selling Yamaha ATVs.

The business was first established in the early 1950s by Frank Gibson himself and began as an automobile agent holding the Austin Rover franchise, providing sales and service to the local area. 

Still operating from the premises near Kelso, in 1989 they moved into ATV sales and service. Building on its already strong reputation, the company has enjoyed prosperous years of sales of ATVs and in 1998 decided to enter into a partnership with Yamaha UK, making this its sole ATV franchise.

Euan Gibson, partner at the dealership said, “After 18 years of selling a cross-section of brands, we decided to go for it and fully commit to Yamaha ATVs as our main franchise. In the last 25 years we have continued to build the business and our sales, focusing on ATVs and ATV equipment from our base in Yetholm."

25 years on from taking on the franchise, the company stands as one of the longest Yamaha ATV dealers in the country. Selling to mostly the farming and gamekeeping industry, the company has seen recent growth in the leisure market.

“We pride ourselves in offering a high standard of personal customer service," continued Euan, "we have spent a lot of time over the years building the brand in the area, converting competitor customers and maintaining a strong reputation for a good customer experience through our sales and service. We always make sure we assist customers in finding the right ATV for the job and budget.”

In 2023 the company revamped its showroom to better showcase their products.

Gareth Sloane, manager, Power Products, Yamaha UK, said, “Frank Gibson has been part of the Yamaha ATV UK family for a considerable time, and I know I speak for the whole Yamaha team when I say it has been a pleasure to work with them. Their commitment to the brand and their customers is admirable. Here’s to the next 25!”