CEREALS TEASE RETURN OF BIG NAMES

The organisers of this year's Cereals event have said that exhibitors are "flocking back" as they gear up to welcome visitors in June.

Among the names set to return are New Holland Agriculture, Bayer, KWS, Corteva Agriscience and Senova.
 
Organisers boast that this year technology is a key theme, from crop breeding breakthroughs in the plots to the latest agricultural drone developments. They also say that exhibitors, especially those not attending last year, are keen to take up the opportunity of getting in front of farmers.
 
New Holland for example, plans to exhibit their latest technology including the first methane powered tractor; T6.180, the new T7HD tractor with PLM Intelligence, and a new range of utility tractors. Marketing manager Mark Crosby said, “We have missed seeing our customers face to face during the pandemic years but this year blue and yellow are back and we’re excited to meet everyone in person again.”
 
Organisers have also said there will be more than 30 new exhibitors at this year’s event, including agricultural drone company, Crop Angel. Exhibiting for the first time in its own right, with a new small 10 litre drone on display, director Chris Eglington said, “As well as drone sprayers there will also be one with a pellet applicator - suitable for sowing a cover crop in a standing crop of wheat, for example."
 
Cereals event director Alli McEntyre said, “There will be a wide range of technology and practical advice on offer that will help boost returns on visitors’ own farms.
 
“At a time of great change in the industry, staying ahead will be increasingly important,” she adds.
 
The Cereals Event will be held near Duxford, Cambridgeshire on 8-9 June 2022.