BRP ANNOUNCE EXPANSION

BRP, the owner of Can-Am utility vehicles, has confirmed its expansion in Europe with the creation of a new design studio in Sophia Antipolis in the South of France.

The new studio will officially open its doors in December 2022, which the company says will mark another step towards developing and leveraging its design expertise worldwide.

In this new studio, BRP say their design professionals will focus on developing concepts in the world of sustainable mobility. The facility will also provide additional design services to internal partners based in Europe and Scandinavia such as Rotax and Lynx.

Denys Lapointe, senior vice president, design, innovation & creative services, said, “We are extremely proud of this new design studio. It will enable us to continue to diversify our workforce and attract top design professionals from Europe. I am sure that Sophia Antipolis will be a great area for insights and inspiration which will stimulate our teams to create highly innovative concepts and designs.

"Design and Innovation is an intricate part of BRP’s DNA. We look forward to welcoming new members to our world-class design team and work together to push the boundaries of innovation to a greater extent,” he added.