BRIGGS & STRATTON REORGANISE EUROPEAN LEADERSHIP

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Briggs & Stratton have announced they have reorganised their EMEA sales and marketing leadership team - but have told Service Dealer this week that UK dealers should notice no change in their day-to-day encounters with the company.

In an official statement Briggs said the primary focus of the new team will be to deliver " . .superior market driven innovations, technologies and services with specific focus on commercial engines, rental business and battery technology."

The sales and marketing management team will be headed up by Florian Mayer (pictured above), senior director Sales & Marketing EMEA. Mayer joined Briggs & Stratton in March 2020 and the company says he brings a wealth of market knowledge after serving in several sales and marketing leadership roles with Stanley Black & Decker in Europe.

Sales leads reporting into Mayer are Patrick Limberg, director sales Commercial Engines & Power EMEA based in Germany, Benjamin Mottaz, director sales Consumer Engines EMEA and Pierre Olivier Izac, manager Regional Sales - MEA & India both based in the regional head office in Switzerland.

Business planning and administration will be led by Uta Hackstein, senior manager Business Planning and Sales who is also based in the Swiss office.

Paul Bramhall, director marketing EMEA - Engines & Power, will oversee the regional marketing strategy for the utility and residential engine, and battery business. Based in the Swiss office, Paul will also be the primary contact for communications within the region and will report directly to Florian Mayer.

No change for UK

Service Dealer asked Paul Bramhall this week if UK dealers would notice any changes due to these appointments. Paul told us, "The EMEA sales and marketing organisational changes will not have any effect on the day-to-day encounters customers will have with our UK operations."

Paul also confirmed that the UK leadership has not changed, telling Service Dealer,  "There are no changes to the sales and marketing set up for the UK market specifically, with Mark Kerr heading up our OEM sales and Ian Small heading up global support (after sales)."

Paul also said, "The EMEA sales and marketing reorganisation does not affect the current leadership of our end-products or after sales divisions."

Florian Mayer added, “Our company has a proud past and an even stronger future with the recent developments and repositioning. 

“The expertise and resources we have available to us now will not only enable us to better support our existing lawn and garden customer base, but will also enable us to invest in the development of game changing innovations and technologies with regards to applying power, particularly with regard to commercial engines, rental and electrification.’’